Frequently Asked Questions

Lawyers In FOCUS is headquartered in beautiful Petaluma, California, and serves clients throughout Northern California. For your convenience, we can consult with you at your office location, Zoom, or phone.

Lawyers In FOCUS designs and develops custom law firm websites and lawyer marketing programs that attract targeted clients for each firm we help.

Our services include: Advertising; directory listings; targeted local Focus Pages; responsive website design, development, hosting; email, video production, copywriting, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Creative advertising opportunities for lawyers and law firms that can put your firm in front of your competitors.

An experienced law firm marketing consultant -- we service, maintain, host, and monitor your Lawyers In FOCUS products so you can focus on growing your practice while freeing up more time to do the things that are important to you!

Affordable solutions -- Lawyers In FOCUS is focused on providing affordable and scalable solutions that fit any budget. Our goal is not to gouge you at every turn, rather, we are focused on putting the right solution in place that meets your goals and budget. We might make you aware of recommendations over time, as things change, but only if we believe such recommendations will bring about a stronger return on investment for your success.

Lawyers In FOCUS services are available on a monthly subscription basis. Prices vary depending on the level of services that meet your client development goals. Following your initial consultation with one of our marketing consultants, you will get a clearer understanding of the recommendations and pricing it will take to achieve what you shared in the initial consultation. Our goal is to offer a strong return on investment (ROI) by implementing high-quality services at affordable costs to small law practices and solo attorneys in Northern California. Given the fact that every law firm has different needs, we custom tailor the best possible solution for you based on information you share in the initial consultation, and within a budget you are comfortable with. In addition, our solutions are scalable, so as time goes by and your goals change, we can change with you.

To be successful with online client development, it takes knowledge and strategy, it takes time and commitment, and it takes ongoing attention to things like:

Google algorithm changes -- over 400 changes last year to how Google serves up search results! If you do not keep up, you will get passed up. And if you are not in line with Google's changing quality guidelines, or with critical algorithm updates, you could get penalized and not show at all for search.

Software updates -- improved performance, enhanced security against hacking and other malicious activities.

Content submission to branded and non-branded media: Sharing content across several platforms and high-value directories sends the search engines signals that your content is valuable.

Local search -- we add business citations to relevant directories. Over time, this sends more signals to the search engines that your law firm is a trusted local business. We also set up and manage key social media that produce results.

Marketing performance -- we monitor your solutions on a regular basis. If there is an issue, we work with you to make any changes that might be necessary.

Keeping up with technology changes -- With the ever-increasing changes in technology and how consumers access information on the Internet, it is critical to keep up, or risk falling behind your competitors. An example is Google’s push for “mobile friendly” websites as a search ranking factor in April 2015, along with their clear recommendation for responsive design website design. Lawyers In FOCUS was ahead of the curve, implementing mobile-friendly responsive websites since 2012. Some larger lawyer marketing companies have yet to transition to responsive design. When a company has 10’s of thousands of websites they manage, it takes a great deal of time and money to “turn the ship”. As a small company, we continually focus on future-proof technology, and we have the flexibility to make quick changes to stay current with technology, ensuring that our clients stay competitive as things change. And with the Internet, THINGS CHANGE FAST AND CONSTANT!

We are focused on law firm/lawyer online marketing. We do not work with any other business type. We are also focused on the Northern California market. Our understanding of law firm marketing and the Northern California marketplace sets us apart from the local “web guy” who takes any website business (does not know the unique aspects of marketing law firms online), and the large nationally focused lawyer marketing corporations who might have a “local" sales rep, but you quickly get passed off to an account manager outside of California once you sign the contract. As a small company based right here in Northern California, we can offer you our many years of law firm marketing expertise, our unique understanding of the Northern California market, and more personal attention that the larger, nationwide-focused lawyer marketing companies simply cannot provide.

We have spoken to hundreds of law firms who have worked with a local “web guy”, and we have observed a common issue: Once the website went live, the web guy disappeared. While it might seem appealing to pay once and “own” a website, it can be quite costly if the proper attention is not given to it. Websites get hacked, websites break, and proper SEO (search engine optimization) is an ongoing process to remain competitive. If you do not have anyone giving ongoing attention to your web marketing properties, then it will be difficult if not impossible to see success online. Unless your firm is a large “top tier” practice with deep pockets, working with a nationally focused lawyer marketing company could mean that you will be passed off to a Junior account manager out of the area who has hundreds of accounts and knows nothing about the Northern California market. While you might have a “local rep”, that rep’s ONLY purpose is to get new clients and up-sell existing clients to meet their ever-increasing sales quotas so they can keep their job. If you are feeling pressure, it’s because THEY are feeling pressure. Lawyers In FOCUS does not work that way. From our initial consultation to the day we launch your products, and throughout our ongoing service, we are focused on your needs, your budget, and your success. The only recommendations we make are the ones that are in line with your goals and will bring a positive ROI.